I started with $2,000 and a bet on myself.
In 2019, Taylor Riley co-founded Impact Cleaning Professionals with his best friend. Two thousand dollars. No experience in the cleaning industry. No playbook, no mentor, no safety net — just the belief that if they outworked everyone and figured out the business side faster than the competition, they could build something real.
They figured it out. Slowly, then fast.
We scaled to $60,000 a month. Then almost lost everything.
The marketing worked. Impact grew faster than either of them expected. By the time they crossed $100K/month in revenue, they were running on fumes. Cash flow problems. Operational chaos. The kind of growth that looks great on paper but nearly takes you down in real life.
They learned what no agency or consultant ever told them: scaling a cleaning company is a completely different problem than starting one. The tools that got you to $30K a month will actively work against you at $100K.
I became obsessed with the marketing side — because it was the only thing I could control.
While fighting fires operationally, Taylor went deep on digital marketing. Not from a textbook — from inside a real cleaning business. He tested every channel, tracked every dollar, and learned what actually drove commercial contract leads versus what just looked good in reports.
By the time they sold, he had a system that worked. He also had a list — longer than he'd like to admit — of things he wished someone had told him before he started.
After the sale, I had one question: how many other BSCs are going through this right now?
The answer was: all of them. Every cleaning company owner Taylor talked to had the same story — burning ad budget with no ROI, ranked nowhere on Google, no follow-up system, and no agency that actually understood the business.
So he built Boom Facility Service Advisors. Not as another generic digital marketing shop. As the firm he wished existed when he was running Impact — one that knows what it actually costs to lose a contract, and what it takes to win one.