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What We Do

Every service we offer exists because a BSC owner told us they were losing contracts without it.

No bloated retainers for services you don't need. Each piece of what we do connects to a real, documented gap we've seen BSCs fall into.

Search Engine Optimization

Your competitor is consistently showing up in the map pack across the service area. You are barely getting seen.

The Problem

Facility managers searching "commercial cleaning [city]" never find you. They find whoever invested in local SEO. That competitor gets the walkthrough. That competitor gets the contract. You never even knew the lead existed.

What we do

We start with keyword research that specifically targets facility managers and property directors — not homeowners looking for a house cleaner. Then we build: on-page optimization, Google Business Profile management, local citations in the right industry directories, and content that ranks for the terms your buyers actually search.

We've moved BSCs from buried local visibility to top-of-page rankings in competitive markets. Local SEO for cleaning companies has specific technical signals that generic agencies miss every time, and we know them because we learned them from the inside.

50%+
Average traffic increase within 6 months for BSC clients
SEO Case Study — East Coast commercial cleaning company
Average map rank 20.3 → Top 3 Improved local visibility across the target service area.
SEO opportunity value $696,542 Projected pipeline value tied to new search visibility.
Top ranking wins
#1 Ranking #1 for Commercial Cleaning Services Primary term
#1 Ranking #1 for Janitorial Services High-intent term
#1 Ranking #1 for Office Cleaning Services Local service term
Google Ads

You've tried Google Ads before. Here's why it didn't work.

The Problem

You spent $1,500, got three calls from residential cleaners looking for house cleaning. The agency said "we'll keep optimizing." You paused the campaign. Sound familiar? That's not a Google Ads problem — it's a targeting problem that only someone who knows BSCs can fix.

What we do differently

We build campaigns that reach commercial facility managers only. Our negative keyword lists are built from real BSC experience — we know every residential modifier that burns commercial cleaning budgets. Landing pages designed for contract buyers, not homeowners. Every ad group, every match type, every bid strategy is built around how facility managers actually search and evaluate vendors.

  • Commercial-only audience targeting and keyword architecture
  • Negative keyword lists built from actual BSC experience
  • Landing pages written for facility managers and property directors
  • Bid strategies optimized for contract value, not click volume
4.2x
Average return on ad spend for BSC clients
Paid lead quality snapshot
4.2x
Return on ad spend.
Every $1,000 in ads generated $4,200 in new contracted revenue.
Residential leads 0
Commercial leads/mo 14
Avg. lead quality score High
CRM & AI Follow-Up

A lead came in at midnight. Your competitor responded in 47 seconds.

The Problem

You were asleep. Your competitor — the one who has our AI system — responded to that same lead in 47 seconds and booked the walkthrough before you woke up. You never even knew you were in the running.

What we build

Full CRM setup in GoHighLevel. Automated follow-up sequences that work across SMS, email, and voicemail. An AI system that responds to new leads in under 60 seconds, qualifies them, books walkthroughs on your calendar, and sends proposals — without you touching it.

We handle the entire build and handoff. You wake up to a scheduled walkthrough. That's not a sales pitch — that's literally what happened for 11 of our last 14 onboarded clients in their first month.

3x
Higher lead conversion vs manual follow-up for BSC clients
What happened while you slept
11:04 PM
Lead submits contact form
Facility manager, 8-building portfolio
11:04 PM
AI responds in 47 seconds
Personalized intro, qualification questions sent
11:19 PM
Walkthrough booked
Confirmation sent to lead and your calendar
7:30 AM
You wake up
Tuesday 2:00 PM walkthrough already scheduled
Reputation Management

A 3.9-star rating loses you contracts before you ever get the call.

The Problem

Your Google rating is the first impression for every facility manager who searches your company name. They look. They see 3.9 stars, 14 reviews. They click back and call your competitor with 4.8 stars and 67 reviews. You never had a chance to make your pitch.

What we build

We automate review requests that go out after every completed job — timed correctly, worded professionally, and routed to the right platform. We monitor every new review, manage responses, and build a strategy to ethically grow your star count month over month.

  • Automated post-job review request sequences
  • Review monitoring across Google, Yelp, and industry directories
  • Professional response management for all reviews, positive and negative
  • Google Business Profile optimization for maximum visibility
4.8★
Average star rating clients reach within 90 days
Why trust signals change conversion before anyone talks to sales
4.8
82 reviews · Was 3.6 stars with 11 reviews
5
64
4
14
3
3
2
1
1
0
AI Implementation

You've heard about AI. What you tried wasn't actually AI.

The Problem

You tried ChatGPT for some social media captions. They sounded like a robot wrote them, nobody engaged, and you moved on. That's not what real AI looks like for a BSC. Real AI for a cleaning company doesn't write Instagram posts — it qualifies leads, generates proposals, and monitors your competitors while you're out on a walkthrough.

What we actually build

AI systems that qualify inbound leads against your client criteria, generate proposals from your actual pricing data, respond to reviews with branded language, monitor competitor activity in your market, and report on your pipeline — 24 hours a day, every day. We build the workflows and hand them off running. You just run your business.

  • Lead qualification AI trained on your ideal client profile
  • Proposal generation from your pricing and scope data
  • Automated review response with branded tone
  • Competitor monitoring and market intelligence reporting
10+ hrs
Per week recovered for BSC owners using our AI systems
AI Systems — Live Status
Lead qualification engine
Active
📋
Proposal generator
Active
Review response system
Active
🔍
Competitor monitor
Scanning
📊
Pipeline report builder
Active
Last action: Lead qualified + routed · 4 min ago
Website Design

Your website is either a growth asset or dead weight. Most are dead weight.

The Problem

If your site is loading slow, looks like it was built in 2014, or doesn't clearly tell a facility manager in 8 seconds exactly why you're the right choice — it's dead weight. It's not neutral. It's actively costing you contracts every week.

What we build

Custom websites built to rank, convert, and impress facility managers who've seen a lot of cleaning company websites. Mobile-first design because that's where walkthroughs start. Fast load times because Google and prospects both abandon slow sites. Google Business integration, lead capture forms connected directly to your CRM, and copy that speaks the language of your actual buyers.

  • Custom design, no templates — built for commercial cleaning buyers
  • Mobile-first, Core Web Vitals optimized
  • Lead forms connected directly to your CRM and AI follow-up
  • Local SEO foundation built into every page at launch
2.4x
More lead form submissions on new Boom FSA sites vs prior sites
yourcompany.com
Site Performance
PageSpeed Score 94/100
Core Web Vitals Pass
Mobile Score 96/100
Lead Form Submissions +2.4x
CRM Connected Yes
Pricing

Transparent about this: we don't publish pricing.

Every BSC is different. A 5-person operation in Tulsa and a 40-person company in Chicago need completely different systems — different scope, different competitive pressure, different starting points.

What we can promise: we'll give you a real number in the first 30 minutes of your call. No ballpark ranges that shift later. No bait-and-switch after you're engaged. A specific scope and a specific cost — so you can make an actual decision.

Case Study

East Coast commercial cleaning company — 1 year with Boom FSA

A mid-size commercial cleaning company, metro. Existing site, no CRM, no review strategy. Organic rank: buried on invisible / low local visibility.

Client
Commercial Cleaning — Metro Area BSC
1 year · SEO + website rebuild + Google Ads
Google Rank
20.3 avg. map rank → 3 avg. map rank
"commercial cleaning service"
Monthly Leads
4 → 26
Qualified commercial inquiries
New Contract Revenue
$112k
Net-new contracted in 6 months
Starting Ad Spend
$0
Organic-only first 3 months
Get Started

Tell us where your growth is stuck. We'll tell you if we can fix it.

“I wish I would have started SEO sooner. BOOM FSA is that SEO agency for me, I'm so thankful for our partnership.” — General Manager, East Coast commercial cleaning company.